Why I finally built one home for everything
I spent years thinking being hard to categorize was a liability online. Here's why I stopped, and what this site is for.
For a long time I treated my own range like something to apologize for. Software founder. Tradesperson. Writer. Speaker. On the fireground when the tones drop. The internet wants you to pick a lane, and I kept trying to.
This site is me giving that up.
The throughline was always there
When I look at everything I do, the pattern is obvious in hindsight: I want to give working people more leverage, and I want to tell the truth about the work. That’s RollOps. That’s TechnicianVision. That’s why I write, and why I show up to speak.
The work is the brand. Everything else is just where it’s pointed.
What you’ll find here
- Writing — essays and notes, thinking out loud in public.
- Work — the ventures and products I’ve built and led.
- Hiring — open roles across my businesses.
- Connect — book a demo, a talk, or a conversation.
If you’ve landed here from one corner of my world, welcome to the rest of it.